It's worth hiring a trademark attorney because the vast majority of the time laypeople do their own trademark work and mess it up. You don't need to hire a trademark attorney and work with them, but depending on the time you spend on the trademark registration process and your ability to focus on the details, you may want someone knowledgeable to help you. Essentially, it's worth investing in a trademark attorney if you value your brand, want to avoid future legal problems, and need the peace of mind that comes with knowing that your company is fully protected. Trust a trademark attorney with experience in intellectual property matters to carry out the trademark registration process on your behalf, and you'll walk away with complete confidence, knowing that your company and your brand have appropriate legal protections in place.
An attorney can help monitor new trademark applications or uses of your trademark and take steps to oppose or stop potentially infringing uses. Keeping an eye on the competition is a smart part of any business strategy, but it's especially important when it comes to trademarks. However, if you ask those who have opted for low-cost web-based brand services, you will discover that the vast majority regret their decision and consider that the offers are full of commissions and hidden costs. A trademark can be any word, phrase, symbol, design, or a combination of these elements that identifies your products or services.
The Clinical Certification Program at the U.S. Patent and Trademark Office Law School is a training program for attorneys who want to specialize in intellectual property law. We perform extensive analyses of current trademarks to ensure that the requested brand does not conflict with others and we file the application correctly so that you can focus on what really matters: expanding your business. Monitoring your competitors' trademark activity helps you detect potential threats, protect your brand and maintain competitiveness in your company.
If you choose a smart approach, hire a trademark attorney and you'll have peace of mind knowing that the trademark you obtain provides you with well-informed legal protection, saving you money, time and frustration, and allowing you to focus on growing your business. If your request is faced with “office action” (a formal denial or a request for clarification), your attorney can respond professionally and effectively, increasing your chances of success. There are several ways that an experienced trademark law firm can benefit and support you during the trademark registration process. While an experienced trademark attorney may charge you more in the beginning than one of these low-cost options, their long-term advice will likely save you thousands of dollars in the long run.
Instead, you'll want to find someone who specializes in intellectual property law or who works specifically in trademark law.
